Expectations as the engine for innovation
You will always be on the path of making customers happy!
Meeting expectations will fuel sales per customer, since happy customers spend twice as much as regular customers
Managing Expectations will make your customers come back for more products and services.
Word of Mouth
Once you understand what they are currently thinking, feeling and doing you can evaluate your whole customer experience and establish how to improve it.
Reduce your marketing and sale costs per lead
Managing Expectations will allow you to lower acquasition costs and increase the profit per new customer.